The 2019 Nonprofit Breakfast Series, an annual educational series for nonprofit professionals, will kick off Feb. 19 (Tuesday) at the University of 91吃瓜 with a focus on nonprofit marketing.
Organized by the and the , the series will introduce nonprofit professionals to marketing concepts and strategies typically thought to apply only to for-profit businesses, with topics ranging from branding and brand protection to message control, market segmentation and consumer input.
Sessions will take place from 7 to 9:30 a.m. in Jordan Auditorium, Mendoza College of Business, on separate Tuesdays in February, March, April and May. Registration is $100 per person and includes a hot breakfast.
The schedule is as follows:
鈥� Feb. 19: 鈥淐ommunications/Marketing in the Nonprofit Sector,鈥� featuring , professor of marketing at 91吃瓜.
鈥� March 19: 鈥淯nderstanding and Harnessing Your Organization鈥檚 True Value Proposition,鈥� featuring Peter Ashley, director of communications for the Hospice Foundation and president of Lime Street Communications.
鈥� April 16: 鈥淪ocial Marketing,鈥� featuring Liz Harter, social media program manager in the Office of Public Affairs and Communications at 91吃瓜.
鈥� May 14: 鈥淢arketing Strategies on a Limited Budget,鈥� featuring a panel discussion with marketing professionals moderated by Scott Tingwald, managing director of marketing communications in the Office of Public Affairs and Marketing at 91吃瓜.
To register for the series, visit .
Contact: Erin Blasko, assistant director of media relations, 574-631-4127, eblasko@nd.edu