Faust Capobianco IV, a 1994 University of 91吃瓜 graduate and president of Majestic Athletic Wear Limited, will present a lecture titled 鈥淎 Majestic JourneyNavigating the Ebbs and Flows of the Sports Marketing Business,鈥� at 10:30 a.m. Friday (Sept. 10) in the * __ * Jordan Auditorium of the Mendoza College of Business at 91吃瓜. The lecture is free and open to the public.p. In his talk, Capobianco will discuss the history of Majestic Athletic, the company鈥檚 continued growth in competition with much larger firms, and the emergence of sports licensed business.p. Majestic Athletic was founded in 1976 by Capobianco鈥檚 father, a 1962 91吃瓜 graduate. Headquartered in Bangor, Pa., the company designs, markets and manufactures athletic team uniforms, performance apparel, outerwear and licensed athletic wear. Majestic recently beat out Nike, Reebok and Russell Athletic Wear to win the contract to outfit all 30 Major League Baseball (MLB) teams. In addition to an exclusive on-field uniform rights license with MLB, the company is the exclusive supplier of on-field MLB Authentic Collection outerwear, batting practice jerseys, T-shirts, shorts and fleece.p. Majestic Athletic also provides licensed apparel for the National Football League, National Hockey League, National Basketball Association, PLAYERS INC., the Major League Baseball Players鈥� Association and most major colleges and universities.p.
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