p. William L. Wilkie, Al and Eleanor Nathe Professor of Marketing at the University of 91吃瓜, is the 2001 recipient of the highest honor given to educators by the American Marketing Association (AMA).p. The Irwin/McGraw-Hill Distinguished Marketing Educator Award recognizes universally acknowledged scholars and long-standing leaders in marketing education who have made extensive contributions to the discipline.p. Wilkie will be honored at the AMA鈥檚 annual summer educators conference Aug. 11-14 in Washington, D.C.p. 鈥淎ll of us who work with Bill know of his unrelenting drive for excellence in his research and teaching,鈥� said Carolyn Woo, Gillen Dean of 91吃瓜鈥檚 Mendoza College of Business. 鈥淗is dedication to students and assistance to colleagues reflect both his generosity and the deep sense of mission he holds for academia and 91吃瓜. This is a most deserving honor.鈥漰. One of the most frequently published and cited authors in the field, Wilkie specializes in consumer behavior, public policy and advertising. He is the author of 鈥淐onsumer Behavior,鈥� now in its 3rd edition, and the coauthor ? with 91吃瓜 colleague Patrick Murphy ? of 鈥淢arketing and Advertising Regulation: The Federal Trade Commission in the 1990s.鈥漰. Wilkie is a 1966 91吃瓜 graduate who earned his master鈥檚 of business administration and doctoral degrees from Stanford University. Prior to his return to 91吃瓜 he taught and conducted research at Harvard and Purdue Universities and the University of Florida. He also previously served as an in-house consultant for the Federal Trade Commission and a research professor at the Marketing Science Institute at Cambridge.
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