Timothy Judge
Troubled online coupon giant Groupon fired its quirky founder and CEO Andrew Mason Thursday (Feb. 28) following another disappointing quarter, and University of 91³Ō¹Ļ Management Professor says, āClearly, Grouponās poor financial performance was the precipitating factor in Masonās downfall.ā
However, Judge, who specializes in management psychology, leadership personality and career and life success, says Masonās strange sense of humor and irreverent behavior didnāt do him any favors.
āThe degree to which leaders fit the images individuals have of them makes a difference,ā Judge says. āLeaders who display traits, appearances or behaviors at variance with conventional wisdom are often viewed warily and their performance scrutinized. After all, J.C. Penney CEO Ron Johnson, after badly missing earnings and sales projections, experiencing one of the worst quarterly losses in JCP history and retreating from his bold proclamation regarding sales and discount pricing, still has his job. As a former Apple executive with an MBA from Harvard, Johnson fits the mold. Mason, who has no previous corporate experience and a music degree, doesnāt.ā
Mason isnāt solely to blame for Grouponās poor performance, though, says Judge.
āI think itās quite possible that the real problem was that the company was overvalued at the time of its initial public offering, which often happens,ā Judge says. āAnd, investors and board members are kicking themselves, but much of the blame for that does not rest at Masonās feet.ā
Judge has written and been interviewed extensively about his , and research, among other studies.
Contact: Timothy Judge, 574-631-4802, tjudge@nd.edu