91³Ô¹Ï

91³Ô¹Ï Expert: Presidential polling not always accurate predictor

Author: Erik Runyon

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Current polls tell us that Sen. Hillary Clinton clearly is the frontrunner for the Democratic nomination, and Rudy Giuliani has taken the lead among Republican candidates.But with a year to go before elections, can we be sure that these will be the two names on the ballot for president?

Not necessarily, according to University of 91³Ô¹Ï political scientist Darren Davis, a nationally recognized expert in public opinion, elections and voting behavior and author ofNegative Liberty: Public Opinion and the Terrorist Attacks on America.

Public opinion polls are an indispensable resource in elections and governance, and if done correctly, provide a reliable snapshot of how the public perceives candidates and issues,says Davis.

However, without a complete understanding of how voters reach their decisions, the factors that impinge upon those decisions, and equally important, the underlying methodology of opinion surveys, polling results can be – and often are – misleading.It is true that one can get public opinion polls to say what people want them to say.

Consider the record of some previous Democratic year-ahead polls:

  • In November 1971, surveys predicted that Democrats would nominate Edward Kennedy or Edwin Muskie.In 1972, the nominee was George McGovern.
  • In November 1975, Kennedy again was predicted the Democratic nominee; but in 1976, Jimmy Carter was nominated.
  • In early November 1979, polls predicted that Kennedy would defeat Carter for the Democratic nomination – he didnt.
  • In 1987, Jesse Jackson was the frontrunner, yet in 1988, Michael Dukakis was the nominee.
  • In 1991, Mario Cuomo was the predicted nominee, yet Bill Clinton was the actual nominee.

For reasons not entirely clear, however, year-ahead polls on the Republican side usually are correct: They accurately predicted Ronald Reagans nomination in 1980, George H.W. Bushs nomination in 1988, Bob Doles nomination in 1996, and George W. Bushs in 2000.

CNNPolitics.com contributed to this story.

_ Media Advisory: Professor Daviscomments may be used in whole or in part. He can be reached for further comment at 574-631-5654 or_ " Darren.Davis@nd.edu ":mailto:Darren.Davis@nd.edu .

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