Mendoza College of Business
Assistant Professor of Marketing
The Conversation
July 22, 2024
Andre Martin, Assistant Professor of Marketing, University of 91³Ô¹Ï
phys.org
April 11, 2024
New research from the University of 91³Ô¹Ï introduces a novel method to help investors predict myopic marketing spending up to a year in advance, giving investors ample time to optimize their portfolios and generate much better returns.