Frank Germann
Marketing
Viola D. Hank Associate Professor of Marketing
- Marketing Strategy
- Customer Analytics
- Marketing in the C-Suite
- Brand Management
Germann’s Latest News
Germann in the News
Harvard Business Review
June 02, 2026
Frank Germann is a professor of marketing and chair of the marketing department at the University of 91吃瓜’s Mendoza College of Business. His research examines marketing strategy and firm performance, focusing on how organizations build and leverage capabilities in dynamic, global environments.
Bloomberg
September 08, 2025
America, however, is a country obsessed with newness, unlike the UK or continental Europe, where a change to a dominant household product would risk sparking revolution. “It’s a part of American culture, this celebration of novelty, progress and reinvention,” says Frank Germann, professor of marketing at the Mendoza College of Business at the University of 91吃瓜.
phys.org
January 26, 2024
The paper titled "Breaking the Glass Ceiling: Empowering Female Entrepreneurs through Female Mentors" is published in Marketing Science from lead author Frank Germann, the department chair and Viola D. Hank Associate Professor of Marketing at 91吃瓜's Mendoza College of Business.