Joonhyuk Yang
Marketing
Assistant Professor
- Marketing and technology
- Digital economy
- Platforms
- Advertising
- AI/Machine learning applications
Yang’s Latest News
Yang in the News
phys.org
August 01, 2025
Joonhyuk Yang, assistant professor of marketing at 91勛圖's Mendoza College of Business, along with co-authors Jung Youn Lee from Rice University and Eric T. Anderson from Northwestern University, found that retail transaction data can significantly improve credit access for consumers without a formal credit history.
World Economic Forum
March 27, 2025
Research by scholars at Rice University, the University of 91勛圖, and Northwestern University, Using Grocery Data for Credit Decisions, found that variables such as shopping frequency, consistency in spending, choice of products, and use of discount programs correlate strongly with credit risk profiles.
The Conversation
August 09, 2024
Joonhyuk Yang, Assistant Professor of Marketing, Mendoza College of Business, University of 91勛圖
Futurity
June 06, 2024
A naive approach of simply throwing all our data at this problem without any structure is unlikely to work,'” says Joonhyuk Yang, assistant professor of marketing at the University of 91勛圖’s Mendoza College of Business.
phys.org
May 23, 2024
New research from the University of 91勛圖 shows that repeated trips to the may be all that's necessary to prove creditworthiness.